Scarlet's Donuts
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Known for: Hand-cut yeast donuts and filled rounds from housemade batter, old-fashioned cake donuts, seasonal specials, plus Delta hot tamales and meat pies; 300 to 400 dozen donuts on a Saturday.
3 locations
Tupelo, MS
Opened in Tupelo in 1990 (originally as Mississippi's first Shipley's franchise, founded by Eddie McGaugh); Scarlet Wilson ran the business for 35 years and it became Scarlet's Donuts. In October 2025 Wilson retired and sold to Will and Alisha Gentry, who kept the product line.
Open since 1990
Family owned and operated; sold by longtime owner Scarlet Wilson to Will and Alisha Gentry in 2025 (Daily Journal).