ICON Donuts & Sweetery
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Known for: Scratch-made, artfully decorated donuts named for cultural icons (e.g., the Prince-inspired Raspberry Beret), rotating seasonal flavors, plus cakes and sweets.
2 locations
Cedar Falls, IA · Waterloo, IA
Founded in 2018 by a group of six local owner-operators including Kyle Dehmlow of Greenhouse Kitchen. A production kitchen and shop opened first on Ridgeway Avenue in Waterloo, followed by a Cedar Falls storefront in January 2019 (originally on College Hill, now on Algonquin Drive).
Open since 2018
Locally owned and operated by a small ownership group; no franchising mentioned on site.